Pitti Immagine summer fairs 2021
Date(s) - 15/06/2021 - 19/09/2021
Every year Florence hosts a series of fashion events that are among the most prestigious and important on the international panorama, brought together under the umbrella of Pitti Immagine. The festival is composed of various sector fairs, including Pitti Uomo, Pitti Bimbo, Pitti Filati and Pitti Fragranze.
Among these events, the most eagerly awaited is Pitti Uomo, which is held twice a year, in January and in June, coinciding with the launch of new collections by the major players in men’s fashion.
The origins of Pitti Immagine date back to the early 1950s, with the first fashion shows organised in the Sala Bianca in Palazzo Pitti and with the later formation, in 1954, of the Florence Centre for Italian Fashion. Over the years, with its events, Pitti Immagine has contributed to making Florence a recognised destination, not only for its historical and artistic heritage but also for lifestyle and fashion. This year, during the summer months, the event will be held in attendance over 3 days (instead of four).
The fulcrum of the various stages of the festival is the Fortezza da Basso, which from the 1980s onwards has replaced the Sala Bianca as the official exhibition centre for Florentine fashion. Located in a strategic position close to the station of Santa Maria Novella, it is a huge Renaissance military construction, built to guarantee the Medici control of the city.
Another important exhibition centre chosen for Pitti Immagine is the Stazione Leopolda, a former railway station (the first one built in Florence), which today has become the container of choice for events and exhibitions devoted to the various languages of the contemporary age.
Pitti Uomo, dedicated to the spring/summer 2022 collections, will take place from 15 to 17 June at the Fortezza da Basso. Pitti Bimbo will take place from 23 to 25 June, also at the Fortezza da Basso, followed by Taste (27-29 June) and Pitti Filati (30 June-2 July), which will be held at the Stazione Leopolda. Pitti Fragranze will take place in September, from Friday 17 to Sunday 19 (Stazione Leopolda).