International Alba White Truffle Fair 2021

From the beginning of October to the end of November, every year the Piedmontese city of Alba hosts the “International Alba White Truffle Fair”, a key event on the tourist-culinary calendar of the Langhe, Roero and Monferrato becoming one of the most coveted and prestigious showcases of Made in Italy. The white truffle of Alba – a rare, uncultivable species – is one of the world’s most highly prized fungi, the “King of Mushrooms”. A real subterranean gem, it is generally eaten raw and shaved over starters such as tagliolini, risottos, fried or poached eggs, and beef tartare.
More than just a conventional fair, the annual event’s strength lies in its ability to offer visitors an action-packed program of cooking demos, performances, experiential tours and art-themed events.

The main draw of the fair is the “Mercato Mondiale del Tartufo Bianco d’Alba” (the Alba White Truffle Market) where, on Saturdays and Sundays (with special openings on 1 and 2 November), visitors can purchase this precious tuber whose authenticity is guaranteed by the National Truffle Study Center. In addition to the above, one of the events most eagerly awaited by visitors is the “Alba Truffle Show”, an event dedicated to cooking demos, the sensory analysis of truffles, wine tasting experiences and Foodies Moments, featuring different interpretations of Alba’s white truffle by starred Italian chefs. Piazza Risorgimento is transformed into a “Salotto dei Gusti e dei Profumi”, a permanent exhibition that celebrates the finest culinary offerings of Piedmont and Italy with tastings and educational workshops. The marriage between gastronomy, art, music and design is translated into numerous fringe events.

The 90th edition (10 October-8 December 2020) has been transformed in a Digital Experience in order to deal with the Coronavirus pandemic risks. Appointment on 9 October 2021 for the start of the 91st edition of the Piedmontese event!